The inbound approach and the CRM suggest the construction of a common basis to align marketing and sales in B2B.
The strategies stemming from the concept of inbound sales, combined with a suitable CRM tool, can help companies to make the marketing and sales divisions work together.
How to sell well to buyers and large accounts in the B2B sector?
The outcome of B2B prospecting with major accounts is difficult to predict. How to maximize your chances of success?
2022 activities
Review of all the activities of GIFEC and its members, which animated the year 2022
Plenary meeting of 29 March 2022 on CSR
Corporate Social Responsibility, a lever for competitiveness
DIGITAL SEMINAR 15 February 2022
The concept of "marketplace" and new distribution methods in the digital age
How is B2B distribution evolving thanks to digital tools?
Many retailers still rely on outdated marketing practices when new tools are available.
How are B2B sales techniques changing?
The desire for companies to have access to a digital offer and expertise is leading to a change in sales techniques.
Plenary meeting of January 18, 2022 / plenum
growth strategies in BtoB Ecommerce by 2023 / growth strategies in BtoB Ecommerc
2021 ACTIVITIES
keep the link alive despite the unprecedented health and economic crisis
Social selling: how to use Linkedin for commercial purposes
In BtoB, social selling is mainly done on LinkedIn. Here's how to succeed in your business development efforts on this professional network.
Plenary meeting of November 23 / plenum
on customer relations and how to collect data on end users
B2B, the new buying behaviour
The behaviour of the professional buyer is broadly similar to that of the private consumer, with some specificities.
Digital seminar on October 26, 2021/webinar
New purchasing behaviours and best practices in terms of commercial relations through digital tools
Remote selling: how to use it?
Remote selling is booming and B2B sales techniques have a lot to gain by incorporating remote selling into their strategy.
Plenary meeting of September 14, 2021
Happy to finally be in the classroom! Happy to finally meet face to face!
Plenary of June 29, 2021
Many Gifec members reflected on this vital theme following a strong demand from the congress at the end of March. Gifec will continue its work on the subject in the coming months.
SAM OUTILLAGE enters the Elysée Palace!
SAM outillage will be present on the 3rd and 4th of July at the Great Exhibition of Made in France which will take place in the prestigious walls of the Elysée Palace. Selected from among 2,300 applications,...
Digital seminar on 5 May 2021
The crisis is accelerating change, new modes of customer relations, supply and distribution.
The know-how and expertise of Nov'In and T2S have been rewarded at the Mat d'Or 2021
DATI PLUS, a device for alerting lone workers, was awarded this year's prize "Elected as an Innovation by Building and Civil Engineering Professionals." More than 64,000 professionals have voted for ...
GiFEC MEMBERS' CONGRESS March 24
by videoconference with work in sub-groups and interactive animations
Plenary of February 23, 2021
with the intervention of REXECODE on the economic situation and forecasts
Plenary meeting - Thursday, June 25
How to organise the resumption of activity at the manufacturers, our distributors and our customers
RUBIX - Tuesday JANUARY 21
Nice meeting with Franck Voisin and Marc Le Corvaisier who came to present the OREXAD organisation
